Organic Social Media Marketing w/Philip Johansen
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Episode Description
Welcome to the Freedom Point Real Estate podcast! Today's guest, "Hustle Phil," a self-made multi-millionaire, shares his insights on avoiding the biggest mistakes in making money online, crafting viral content through personal storytelling, building a strong and profitable personal brand rooted in core values, identifying common traits among successful entrepreneurs, and balancing organic outreach with paid advertising strategies.
Philip Johansen is a digital marketing millionaire who made over $27M last year. Through hard work, innovation, and proven methods such as High Ticket Affiliate Marketing, he has built a life of freedom and success. Philip's mission is simple: to help you unlock your potential, build wealth, and achieve greatness by sharing the same methods that transformed his life.
CONNECT WITH PHILIP JOHANSEN!
Facebook: https://www.facebook.com/philipsagency/
Instagram: https://www.instagram.com/instakingphill/?hl=en
Youtube: https://www.youtube.com/channel/UCmQphkDFzUc5gpe5CrB43PQ
CONNECT WITH JEREMY DYER!
Website: https://startingpointcapital.com/
Instagram: https://www.instagram.com/startingpointcapital/
LinkedIn: https://www.linkedin.com/in/jeremydyer
Facebook: https://www.facebook.com/startingpointcapital
Book a Call! https://calendly.com/startingpointcapital/discuss-investing-with-jeremy-dyer?month=2023-12
Summary
Tip #1: Find Your Purpose to Fuel Your Hustle
"I found a purpose... before that, I was literally drifting around with no dreams or goals."
Purpose is the driving force behind Hustle Phil’s success. Without a clear reason to push forward, energy and focus can scatter. Identifying what truly matters, like family or personal passion, anchors motivation and helps overcome challenges, making the grind meaningful.
Tip #2: Model What Works Instead of Reinventing the Wheel
"Don’t reinvent the wheel — just find something that’s already working and model it."
Many try to be 100% unique, but success often comes from copying proven formulas and improving on them. Phil advises looking at industry leaders, analyzing their content or business strategies, and replicating those with your own spin, which reduces guesswork and speeds up growth.
Tip #3: Authenticity and Storytelling Build Real Connections
"People resonate with what you’ve been through, not just the result."
Sharing struggles and vulnerability makes content relatable, helping audiences trust and connect. This emotional connection is crucial in converting followers into clients. Authentic stories humanize the brand and differentiate you in a crowded online space.
Tip #4: Identify and Rotate Your Core Brand Values
"Find three core things that make you you, and rotate talking about them."
Successful personal brands focus on a few consistent themes or values that define them. Rotating these in your content keeps it fresh while reinforcing your identity. For Phil, these are money/business, family, and manhood — topics that reflect his audience’s interests and build loyalty.
Tip #5: Consistency and Showing Up Trump Perfection
"Imperfect action is way better than perfect action."
Many get stuck waiting for perfect conditions, but consistent effort—even if imperfect—is what drives results. Phil stresses the importance of daily action and engagement, even if you feel tired or unsure, as this builds momentum and discipline over time.
Tip #6: Avoid Information Overload and Focus on One Thing
"People get stuck following multiple gurus, doing five different things, and end up doing nothing."
Trying too many strategies at once causes paralysis. Phil recommends choosing one proven method, dedicating your focus to mastering it before moving on. This clarity and consistency help build real progress instead of scattering energy.
Tip #7: Organic Growth Is Powerful — Paid Ads Aren’t Always Necessary
"I never used cold paid ads, mostly organic marketing and simple retargeting."
Many believe paid ads are essential, but Hustle Phil proves that organic content and genuine engagement can grow a profitable business. Building trust and relationships via consistent, authentic posts can be more sustainable and cost-effective, especially for beginners.
Tip #8: Motivation Follows Action, Not the Other Way Around
"If you’re lacking motivation, start taking those first steps anyway."
Waiting to feel motivated is a trap; action often creates motivation. Once you start seeing small wins, your drive builds. Phil compares this to fitness — just showing up builds discipline and motivation over time, not the other way around.
Tip #9: Discipline Is Your Greatest Asset in Business and Life
"Show up every day, regardless if you’re tired, sick, or busy."
Discipline beats motivation when times get tough. Phil likens it to hitting the gym daily to build muscle — it’s the daily commitment, not the mood, that ensures long-term success. This mindset separates those who make it big from those who quit early.
Tip #10: Side Hustles Require Sacrifice but Can Change Your Life
"You have time, you just have to make time."
Balancing a side hustle with a full-time job demands sacrifice, like reducing leisure or social time temporarily. Phil’s story highlights that investing one to two years of consistent work—even just a few hours a day—can lead to financial freedom and eventually quitting the 9-to-5 grind.