Why You Need a Good Property Manager w/William Parmer
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Episode Description
Welcome to the Freedom Point Real Estate podcast! In today's episode, Jeremy Dyer interviews RE coach William Parmer about how he got his start in real estate and helps others do the same.
William Parmer is a Real Estate Investor and coach who works with new investors to help them close that first cash-flowing rental property on their path to financial freedom. He also helps other investors scale their business into a 6 figure real estate business. William Parmer is a big believer in helping others connect in real relationships to help each other to invest better. William Parmer is the Co-Host on the Breakthrough Investor Podcast and MPI Youtube channel with Dustin Heiner, and manages local meetups for real estate investors all over the country.
CONNECT WITH WILLIAM CARY PALMER!
LinkedIn: https://www.linkedin.com/in/william-cary-parmer-8480382a4/
Website: https://masterpassiveincome.com/
CONNECT WITH JEREMY DYER!
Website: https://startingpointcapital.com/
Instagram: https://www.instagram.com/startingpointcapital/
LinkedIn: https://www.linkedin.com/in/jeremydyer
Facebook: https://www.facebook.com/startingpointcapital
Book a Call! https://calendly.com/startingpointcapital/discuss-investing-with-jeremy-dyer?month=2023-12
Summary
Tip #1: Learn from Every Investment, Even Costly Mistakes
"I bought it probably $60,000 overpriced, but that was one of those learning things."
Not every deal will be perfect, and sometimes, early investments may not be as profitable as expected. The key is to treat mistakes as tuition in the school of real estate. William acknowledges his overpayment on a mobile home park but uses it as a learning experience to refine his future investing strategy. Instead of regretting a bad deal, investors should analyze what went wrong and adjust their approach for future success.
Tip #2: Focus on a Manageable Niche
"In 2025, my goal is to stay in my lane—single-family homes and mobile home parks—since I understand both fairly well at this point."
Diversification can be beneficial, but too much jumping between asset classes can lead to inefficiency and a lack of expertise. William is shifting his strategy to focus on niches he knows well, ensuring he can maximize profitability and streamline management. This approach helps investors build confidence and scale their business without becoming overwhelmed.
Tip #3: Leverage Strong Relationships to Find Deals
"If there’s one thing I succeed at, it’s engaging in conversations with people and telling them what I’m doing."
William credits his ability to network as a key reason why deals come to him rather than having to hunt for them aggressively. By sharing his investing goals with others, he naturally attracts opportunities. Investors should make it a habit to talk about their work—whether with brokers, friends, or fellow investors—to create a steady pipeline of deals.
Tip #4: Overcome Analysis Paralysis and Buy Your First Property
"Buying the first house is absolutely the hardest one you will do—after that, it really starts to work itself out."
Many aspiring investors get stuck in research mode, fearing they’ll make a mistake on their first deal. William emphasizes that the biggest challenge is taking that initial leap. Once investors get through their first transaction, they gain the knowledge and confidence to continue building their portfolio.
Tip #5: Build the Business Before Buying a Property
"We don’t want you to make offers on houses until you have a property manager who will actually manage it."
A common mistake among new investors is purchasing a property before setting up the necessary infrastructure, such as management and financing. William’s strategy prioritizes establishing the business first—forming an LLC, selecting a market, and securing a reliable property manager—so that the investment runs smoothly from day one.
Tip #6: Scale Smartly Within a Single Market
"Why would you pick up and completely go to a different area? You might as well buy four or five in that area."
Once an investor establishes systems in a particular market, it’s more efficient to scale within that same area rather than starting over in a new location. Keeping operations centralized allows for better management, lower costs, and stronger relationships with local service providers.
Tip #7: Balance Financial Goals with Personal Priorities
"I’m not out to make millions—I just want time with my family and to help people succeed."
Real estate is often framed as a wealth-building tool, but William reminds listeners that success is about more than just money. He prioritizes time freedom and the ability to support others, proving that financial independence should align with personal fulfillment rather than just wealth accumulation.
Tip #8: Avoid Getting Distracted by Every New Opportunity
"I have to admit, I have a hard time staying in one particular lane."
Shiny object syndrome can derail investors, leading them to chase too many opportunities without mastering any of them. William’s advice is to stay disciplined and focus on a defined niche. The best way to build long-term wealth is to become an expert in one or two areas before expanding into other investments.
Tip #9: Find Fulfillment Beyond Just Making Money
"One of my end goals is to have a truck and trailer full of tools so I can just go help people without needing to charge."
Financial success should serve a greater purpose. William envisions a future where he can use his handyman skills to bless others, proving that real estate can be a vehicle for both personal freedom and community impact. Investors should think about how their wealth can serve a higher mission beyond just personal gain.
Tip #10: Never Stop Learning and Growing
"Once I’m living off my real estate income, I want to have a season where I just learn a whole lot and continue helping others."
Even experienced investors should remain students of the industry. William’s goal is to continue attending real estate conferences, learning from other experts, and expanding his knowledge to better serve his clients and students. The best investors understand that real estate is an evolving industry, and continuous education is key to staying ahead.
